We were so thrilled to launch Vyrao with our friends at London’s Selfridges. As well as launching in their world famous fragrance hall, we partnered with Selfridges and the plant and interior stylist Geraldine Casey, as part of the store’s Good Nature creative project running throughout summer 2021.

We loved this project because Vyrao is deeply connected to the beauty and energy of nature and life itself; it’s the core of who we are. The Garden Centre in Selfridges celebrates the pleasure of growing things and the sense of wellbeing nature gives us. Pretty perfect, right?

As well as allowing people to discover Vyrao’s first five vibrational fragrances, I am Verdant, Free 00, Witchy Woo, Magnetic 70 and Georgette, this project naturally links back to our magical gardens.

In addition to our fragrances the space also features incredible table-top garden and crystal sculptures representing each fragrance created exclusively for the pop-up by Geraldine Casey. 

“The ingredients of our fragrances are plant and flower remedies known for their energetic qualities,” says Vyrao founder Yasmin Sewell. “Our mini plant and crystal gardens at Selfridges truly represent that magic. I love that people can experience both our fragrances and the garden inspiration behind it with Geri Casey’s work at Selfridges.” 

Look out for more inspiring collaborations as we grow our business around the world.

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