We’ve just had the most amazing week of our almost year-old business as Vyrao launched across Australia and New Zealand in partnership with the incredible store Mecca.
To celebrate, founder Yasmin Sewell flew to her hometown Sydney to host store events alongside a truly intimate and immersive dinner created by chef Mitch Orr at a private residence set into the cliffs overlooking Gordon’s Bay.
Co-hosted by Yasmin and Kate Blythe, the Chief Marketing Officer of Mecca, guests were invited to experience Vyrao’s unique fusion of energetic healing and master perfumery.
Guests included models Jessica Gomes and Victoria Lee, and the artist Kitty Callaghan who joined editors from Vogue, The Australian and Refinery 29 and Yasmin’s inimitable mother Joyce at the event. They were welcomed to the magnificent space by a projection of Ræ, our digital energetic being who represents the energy of Vyrao globally. This was further enhanced by images from the exceptional international artists and photographers we work with to express the energy and intentions behind every Vyrao product.
On arrival guests had their energy type read by kinesiologist Sharon Tal who created an aura reading. According to the results of their reading, attendees formed groups for love, transformation, liberation, courage and protection, representing each scent and its corresponding energy and healing properties.
“The source of Vyrao came from wanting to raise and shift and alter energy, that was the inspiration for the whole thing,” Sewell said at the event. “Energy came first, what we channelled that energy into came second, and we started with fragrance.”
It was a magical evening, and especially wonderful to see the Vyrao vibrations reverberate across Sydney, and beyond across Australia and New Zealand.
Thank you, Mecca!