by Celia Ellenberg for Vogue.com, 15th September 2021
3 minute read
Vyrao has launched in America! On Monday September 13, 2021 Vyrao launched at Saks Fifth Avenue. Two days later the wonderful Celia Ellenberg, American Vogue’s Beauty and Wellness Director, published our first piece of US press coverage. We couldn’t be happier. Thank-you Celia, thank-you Vogue.
The timing checks out. By 2019, all the things formerly known as woo-woo became better known as wellness. Tumeric lattes? Wellness. Crystal healing? Wellness. For Sewell, feel-good fine fragrances were right there in the mix.Celia Ellenberg, US Vogue, 15 September 2021