"Over the last decade, Isamaya Ffrench has been at the forefront of the beauty industry.
The makeup maven, who hails from Cambridge, England, initially studied product
design at Central Saint Martens and joined the London-based Theo Adams Company
as a performer before entering into the body painting and makeup space.

In 2022, Ffrench founded her namesake cosmetic brand Isamaya, which has gained a following for its innovative line of makeup and skin care and tongue-in-cheek product designs.

As WWD Weekend’s September guest editor, Ffrench expands on her bold, experimental and boundary-pushing aesthetic and shares her 16 fall fashion and beauty essentials, spanning from emerging designers’ sexy garments to head-turning accessories to add to cart this season.

Vyrao Mini Woo: The Sixth Fragrance
All of Vyrao’s perfumes, candles and incense sticks on rotation. Such a beautiful brand
and founder."

Read the full article here.