"It’s that time of year again. Spooky season is upon us—just when you thought this year couldn't get any scarier. At least the glitterati are taking it in their stride, with looks that are nothing short of killer. From the East to the West Coast, sink your teeth into Vogue’s 2025 celeb-ridden Halloween parties roundup—filled with sights, frights, and wicked costumery.

Saturday, October 25

Vyrao Pop-Up Opening Party with CLIMAX Books

It was all woo woo in SoHo. On Saturday, Yasmin Sewell unveiled the NYC pop-up for her fragrance line Vyrao with a party co-hosted with CLIMAX Books founder Isabella Burley. Vibrations were high as guests indulged in Vyrao’s signature scents. More than just perfume, Vyrao dials into the wearer's energy and feelings, with blends crafted with ethically sourced, cruelty-free ingredients.

Keeping in theme with Halloween, Sewell’s spellbinding Witchy Woo was the evening’s olfactive star. Spellbinding notes of rose, nutmeg, cinnamon, and black pepper—anchored by patchouli and musk—wafted through the air at the party. Encased in a sapphire ultraviolet bottle, the fragrance is meant to awaken your courage and creativity.

Guests were treated to a technicolor spread of fall veggies by food stylist Feisal Lagos, further adding to the autumnal mood while Burley’s CLIMAX Books offered printed delights alongside Sewell’s mystical perfumes.

It was clear that the season of the witch was in full swing. As a playlist curated by Honey Dijon pulsed through the night air, every sense—and then some—was activated—sight, scent, sound, taste, touch, and spirit.

The pop-up will remain open at 51 Mercer Street until November 28."

Read the full article here.