"Mia Khalifa, Lake Bell and Yasmin Sewell walk into a pop-up...This week, fashion veteran Sewell's fragrance brand Vyrao pops up in New York's Soho neighborhood for a multi-sensory scent experience. In partnership with design firm AMO, the space is an embodiment of the Vyrao belief that "energy is everything," allowing anyone to come and experience the full lineup of scents (the most recent two, Ludatrix and Ludeaux, were fronted by Khalifa and Isamaya Ffrench, respectively).

To celebrate, Sewell hosted an intimate dinner—creative directed by WSA’s Gabriella Khalil—that included Khalifa, Bell, Gabby Bernstein and Raul Lopez of LUAR. "Yasmin has the special ability to attract the best, most creative people in the world around her," says our EIC Faith Xue, who was in attendance. "The space feels more like an art gallery than a typical pop-up, and is a true reflection of her vision for Vyrao as an energetically-charged fragrance brand. In an increasingly over-saturated beauty market, Vyrao feels like a breath of fresh air."

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