Welcome To Marie Claire's 2025 Fragrance Awards

"Ask the Marie Claire beauty team for a fragrance recommendation, and you're going to get dozens of clarifying questions...
That's the thing about fragrance: it's personal and there's no one-size-fits-all. But our testing team was filled with a bunch of fragrance snobs with very different preferences—all of whom take the testing process very seriously. With nearly 1,000 entries, we spent weeks putting a variety of scents to the test, evaluating their level of uniqueness, staying power, and, of course, how many compliments they raked in.
Throughout the process, we've rediscovered old classics, been introduced to small batch niche brands, and found buzzy new fragrances to add to our every-growing collections. These 62 winners have something for everyone and every fragrance taste—and will, without question, have you smelling really, really good.
Best Fragrance Gift Set—Indie, Vyrao, Love Eight Fragrance Set Wins
Vyrao has released eight different genderless scents, all of which are designed to shift your mood. Sample each one for yourself or get your holiday shopping done earlier by scooping up this adorable heart-shaped gift set. The two ml bottles are also perfect for on-the-go reapplication or travel."
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