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Yasmin Sewell on Crafting Her Joy-Driven Fragrance Brand Vyrao

Yasmin Sewell on Crafting Her Joy-Driven Fragrance Brand Vyrao

"Driven by her belief that good feelings are foundational to our overall happiness, tastemaker Yasmin Sewell leveraged her experience as a creative director in the fashion industry to craft her own vibrant brand, Vyrao. The genderless eau de parfum collection marries the principles of neuroscience and energy amplification with the art of perfumery to ignite joy and boost soul health through the senses. We chatted with Sewell about her inspirations while developing her brand, the influence fragrance has on our overall well-being and the ultimate luxury of joy."

Read the full article here

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