"Vyrao’s new fragrances, Ludatrix and Ludeaux, promise to deliver on what has always been the beauty industry’s number one commodity—enhanced attractiveness—with a novel approach.

Blending neuroscientific research and alternative healing philosophies, the brand has developed fragrances it claims can enhance feelings of flirtation and seduction (Ludeaux), passion and arousal (Ludatrix).

They are the tenth and eleven perfumes to join the Vyrao catalog, which includes scents that have all been designed to ‘amplify your energetic field’ with ingredients known for their therapeutic benefits and bottles that each contain a Herkimer diamond ‘charged’ by the brand’s in-house energist, Louise Mita, to magnify the fragrance’s particular intention.

When founder Yasmin Sewell launched Vyrao in 2021, she knew this out of the box thinking could make the brand divisive; but she built her career on hitting on trends before they became trends (she stocked then-emerging designers like Rick Owens in the Soho store she opened at 19 years old and championed young designers like Chistopher Kane as a buyer for Browns) and Vyrao is no exception. The post-Covid years saw an increased interest in functional fragrances and openness to alternative wellness practices, both of which Vyrao delivered on."

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