Goodbye 2024, Hello 2025
Thank you 💚
As you know we’re all about good feelings, and this year has been full of them – in all shapes and sizes, all around the world.
Scenting Salone
In March, we headed to Milan where we had the pleasure of scenting Google Design Studio x Chromasonic’s multisensorial installation for Salone Del Mobile – a brilliant exploration of colour, enhanced by the peppery rose aroma of Georgette, our scent for self-love.
Scooping an Award
In May, Sun Rae, our sunshiny, neuroscience-backed fragrance for sparking joy and happiness, scooped the prize for Best Independent Fragrance at the prestigious Fragrance Foundation Awards – a lift, shift, boom moment for Vyrao.
Joy as a Jersey
In July, we launched our very first piece of merch: the Joy Jersey, a high-vibration sports top with benefits (100% of the profit from its sales are donated to children’s mental health charity Place2Be).
And as a Tonic
And as a Tonic
While in September in Paris, our mission to boost soul health through the senses took on yet another form: we teamed up with the beloved, plant-based organic café Wild & The Moon, who created four limited-edition, mood-enhancing tonics inspired by our fragrances to coincide with Paris Fashion Week.
Getting Down to Earth
Just a few weeks later, we launched Mamajuju, our deliciously earthy neuroscent that harnesses science-backed natural ingredients to promote grounding and awareness. To celebrate its US launch in October, we hosted an evening of healing through the senses in LA, featuring a transcendent live performance by multi-instrumentalist Laraaji.
And You…
We are so grateful for you all and wish all a supercharged 2025.
Here’s to 2025, and MUCH more to come.