Hi there,

I love today, because it’s the day I finally get to introduce you to our brand new fragrances: Ludeaux and Ludatrix, two deliciously playful, genderless scents for sexuality. Milky, peachy Ludeaux promotes flirtation and seduction, while sultry Ludatrix sparks passion and arousal. A sort of part 1 and part 2 of an erotic journey.

Sex – I know, I know, it’s not like it hasn’t been used to sell fragrance before. I mean, almost every brand plays on the idea of a scent making you more sexy to others as their main marketing ploy.

But our take on sex is all about how you feel about your own sexuality. The confidence, the pleasure, the freedom to feel truly sexy in yourself. And, yes, that will likely project onto others. But if it’s just for you and your beautiful self, then that’s the whole point. Our sexual energy is a vibe and we can channel it. In fact, we set out to bottle it.

I started this process with colours: pink, red, flesh tones. Then I looked at notes and scents: the inimitable smell of lipstick; milky, fleshy peaches; then latex – perhaps the most empowering natural fabric to wear, holding and accentuating the shape of your body. In Ludeaux and Ludatrix, we’ve taken latex to new heights – pink, red, fleshy latex – making it a part of your everyday wardrobe in scent form. And yes, the smell is kinky, rubbery, and naughty. Let’s giggle.

Like our last three fragrances, Ludeaux and Ludatrix are neuroscents, made with our master perfumer Meabh Mc Curtin and the IFF’s Science of Wellness programme and formulated from neuroscience-backed ingredients. Ludeaux’s ingredients boost sensuality by 74% and self-esteem by 62%, which helps with the flirt… while Ludatrix enhances sensuality by 81% and energy by 56%, a little stamina boost 😉… Who knew science could be so sexy?

We also worked really hard to make these scents super clean, and truly long lasting – so if you’re looking for something subtle, you won’t find it here. 

I absolutely adore them, and I hope you will be too. Let’s spray and play.

Love Yas x