Moving doesn’t always require a change of place. You might choose to stay close to home, reshaping your life through a decisive professional shift. When do you know that it’s time to take the leap? For some people, the answer lies in an idea that has been brewing in the back of their mind for years. For others, it emerges through a hobby that is finally ready to be taken more seriously or a curiosity that’s sparked after selling the business that defined their early career.

Monocle speaks to creative entrepreneurs across Europe’s fashion capitals about the art of the career pivot and the delicate interplay of strategy and intuition required to navigate a professional reinvention.

In fashion circles, Australian-born Yasmin Sewell has long been known for her impeccable taste and instinct for what’s new, whether that be an up-and-coming designer, the colour of the season or the trend that no one else saw coming. This sixth sense helped her build an impressive CV that features companies such as British e-commerce giant Farfetch and institutions Browns and Liberty.

Away from the shop floor, however, Sewell was always nurturing other interests. From an early age, she explored the world of energetic healing and, in 2021, she launched Vyrao, a fragrance brand built around scents designed to shift mood and energy. Five years on, three investment rounds later and with 10 fragrances to her name, Sewell welcomes Monocle into her London office to talk about turning a personal vision into a thriving business.

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