“Science has shown that positive emotions and feelings can contribute to better health. I believe that in the future more of us will come to understand and accept the influence of energy as part of our overall well-being. We’ll know how to channel it, clear it, raise and work with it, and Vyrao is at the heart of that purpose. Vyrao helps us connect to ourselves.”
–Yasmin Sewell
Yasmin believes in the voices of many and Vyrao is primarily a business built on partnerships and collaboration. She has brought together an incredible mix of founding partners with different skills; a Vyrao family. You’ll meet them soon.
Yasmin Sewell’s career is built on strong sense of instinct and her talent for what the Japanese call kuuki wo yomu, a word used to mean ‘reading the atmosphere’. As such Yasmin’s work is guided by her desire to share her joy of beauty, fashion, design and the magic of being in the now with her community, whether at retail, online, or on her influential social channels.
She has helped direct the ambition, atmosphere and product offering at Browns, Chloe, Mulberry, Shinsegae South Korea, Farfetch and Liberty. Yasmin has also championed many now famous designers in her career including Acne, The Row, Christopher Kane, Roksanda, and J. W Anderson whom she convinced to shift his main focus from men’s to women’s clothing.
Running alongside her career Yasmin is a lifelong advocate for personal self-care, wellbeing and energetic connection, and is trained in Integrative Quantum Medicine™ and Reiki.
For 2021 Yasmin’s twin passions have entwined into her own business, Vyrao, a multi-dimensional wellbeing brand. Vyrao launched at Selfridges in May 2021.
“I’ve always worn fragrance for myself rather than for others, and I wear it to amplify my energy. It’s about ritualising your routine, stating your intentions for the day by taking a moment for yourself. I use Vyrao in that moment and so do my friends and we all find it starts our day in a positive way.”
Yasmin Sewell