Yasmin Sewell’s career is built on strong sense of instinct and her talent for what the Japanese call kuuki wo yomu, a word used to mean ‘reading the atmosphere’. As such Yasmin’s work is guided by her desire to share her joy of beauty, fashion, design and the magic of being in the now with her community, whether at retail, online, or on her influential social channels.
She has helped direct the ambition, atmosphere and product offering at Browns, Chloe, Mulberry, Shinsegae South Korea, Farfetch and Liberty. Yasmin has also championed many now famous designers in her career including Acne, The Row, Christopher Kane, Roksanda, and J. W Anderson whom she convinced to shift his main focus from men’s to women’s clothing.
Running alongside her career Yasmin is a lifelong advocate for personal self-care, wellbeing and energetic connection, and is trained in Integrative Quantum Medicine™ and Reiki.
For 2021 Yasmin’s twin passions have entwined into her own business, Vyrao, a multi-dimensional wellbeing brand. Vyrao launched at Selfridges in May 2021.