Our Story
About Us
Founded in 2021 by Yasmin Sewell, Vyrao is the world’s first wellbeing brand to fuse energetic healing with master perfumery. Our collection of seven unisex fragrances, as well as incense and scented candles, are catalysts for holistic wellbeing.
Vyrao harnesses the power of nature to amplify energy, tapping into the science of scent and its potential to activate the parts of the brain where memories and emotions are processed.
Our products are formulated from the finest organic, ethically sourced plant and flower extracts, drawing on neuroscientific principles, energetic practices and perfume lore to bring something entirely new to the industry. Vyrao scents (and their home fragrance iterations) have been envisioned as a sublime smelling toolkit, each one designed to boost your mood and promote different positive emotions.
Our Purpose
Everything we do at Vyrao is about raising our sense of positivity and joy. We literally make good feelings. And not just through our magical formulas.
At Vyrao, the good vibes are in the details, and every detail matters. This extends from our (recycled, and recyclable) grass-green packaging to the dedicated mantra card that comes with each fragrance, providing wearers with an uplifting affirmation to match their chosen scent.
Our glass perfume bottles and ceramic candle vessels are elegantly rendered objects d’art. And, beyond that, every 50ml bottle of scent contains a tiny Herkimer diamond, while every candle boasts a stainless steel V-talisman on its base – all supercharged in Hawaii by our quantum energist, Louise Mita, to augment the scent or candle’s particular intention. Can you feel it?
Meet Our Founder
Vyrao’s founder Yasmin Sewell spent many years working in the fashion industry as a buyer and creative director, establishing herself as a sought-after tastemaker with a keen eye on the future. During this time, she simultaneously trained in various systems of holistic wellbeing, including Reiki and Integrative Quantum Medicine.
In 2019, Yasmin had what she terms her “aha moment”, and decided to direct her lifelong passion for wellness and energetic medicine into creating her own brand – one that, this time, would inform the future of fragrance.
“I realised that energy needed to be the source of my brand,” says Yasmin. “I believe that, in the future, more of us will come to understand and accept the influence of energy as part of our overall wellbeing. We’ll know how to channel it, clear it, raise and work with it – and Vyrao is at the heart of that purpose. I envisaged Vyrao to help us connect to ourselves.”
