A Groundbreaking Fragrance That Grounds

Today it’s been announced that Mamajuju, our magical neuroscent for grounding and awareness, has won the “Travel Well” award at the Condé Nast Traveller Beauty Awards 2025.

This prestigious award recognises Mamajuju as the best mood-boosting scent for the modern traveller, and we couldn’t be more delighted. 

Made with science-backed ingredients that enhance self-esteem by 67% and memory by 61%, Mamajuju is an elixir for deep-rootedness and emotional equilibrium. Its formula smells like the earth drenched by rain and combines balancing Australian sandalwood, wet red clay and olibanum for focus, with bolstering saffron and cardamom.

We made Mamajuju in collaboration with biochemist-turned-master-perfumer Meabh Mc Curtin and the IFF’s proprietary Science of Wellness program, which combines 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and artificial intelligence synergies to verify the impact of scent on our emotional wellbeing.

Mamajuju has also been selected as a finalist for Best Breakthrough Product (Fragrance) at the BeautyMatter 2025 Awards, while Vyrao is a finalist for Best Breakthrough Beauty Brand. The winners will be announced in early August, so keep your fingers crossed for us!

Click here to see a message from our founder Yasmin Sewell.