We’re thrilled to unveil a new campaign by French photographer Théo de Gueltzl, spotlighting our brand new fragrance, Mamajuju. 

 

Renowned for his transportive style, which explores and celebrates sculptural forms – both natural (landscapes, the human body) and constructed (clothing, accessories, actual sculpture) – de Gueltzl was the obvious choice to capture our eau de parfum for grounding and awareness. 

 

Mamajuju is made with Australian sandalwood, rum absolute and an energising blend of spices, all of which lend it a subtly masculine warmth and depth, qualities perfectly encapsulated by de Gueltzl. An ode to Mother Nature, it also contains living red clay, another element playfully incorporated into the campaign and the key to Mamajuju’s grounding, earthy aroma.

 

How do you get down to earth?