With its woody, sensual, slightly smoky aroma, Magnetic 70 is one of our most beloved scents. Conceived to attract positivity while shielding from negative energy, it’s the ideal fragrance for those days when you need an extra boost of empowerment and protection.

Made in collaboration with a master perfumer, its energising formula combines a plethora of powerful natural ingredients, from frankincense and iris to juniper wood and elemi. Here, we explore three of the most potent and their magical properties.

Favoured for its warm, enlivening scent, black pepper has been used in perfumery for centuries, while its antioxidant, anti-inflammatory and antibacterial properties have seen it used medicinally for some 4,000 years. On top of that, it is a powerful tool for counteracting anxiety.

Cedar wood oil was first extracted from cedar trees in the ancient Middle East for use in perfume, incense and medicine (it can relieve pain, swelling and inflammation). In a spiritual sense, it has long been used to dispel negative energies and attract positivity – casting a purifying and protective spell.

Traditionally associated with protection, healing, and divine intervention, angelica seed has long been believed to shield from negative energy and offer protection from disease. In Norse mythology, Chinese mythology and European folklore alike, it is heralded as a powerful deterrent against evil forces and an agent for good fortune