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Free 00

Free 00

The intention of liberation and sensuality is bottled into Free 00, our sexy summery fragrance layering Sicilian lemon and Egyptian jasmine with calming sandalwood and waterlily. We worked with the incredibly talented stylist, fashion editor and photographer Katie Burnett to realise the free and sensual essence of this fragrance. She fully leaned into her frisky Free 00 moment with this series of self-portraits taken at her New York studio. 

Using pandemic induced isolation in New York to her advantage, Katie created these monumental self-portraits at her New York studio using her iPhone. With a nod to the style of Richard Avedon and his still life studies, Katie continued the work of expressing Free 00 for us by playing with the turquoise to orange sunset colours of its bottle against her body and experimenting with cascading grains of orange sand to create the campaign imagery you see here. 

Free 00 is that moment in the sun when you honestly forgot what day of the week it is. When you can feel the salt on your skin, and the sun working its magic. Long hot summer in a bottle.

Thank you Katie Burnett. 


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