"The BeautyMatter Awards honor the thinkers, makers, and doers in our community whose work pushes boundaries, raises the bar, and defines the future of beauty and wellness.

What truly sets a breakthrough apart is its fluency in trends balanced by timeless relevance—the ability to capture the spirit of now while promising enduring utility. And the timing of knowing the exact moment when culture is primed, the conversation is buzzing, and consumers are ready. Sometimes this is luck, but often, it’s prescience.

As the beauty and wellness industry continues to grow, so too does the competition. In the ever-evolving landscape, standing out is not just about having the best products; it requires being the complete package—leaders who can communicate the vision, a team that can execute, and creating a cast of supporting actors that work as an extension of your business.

Now in its fourth year, the BeautyMatter Awards have become a benchmark for excellence, and the ultimate accolade for businesses operating in the sector—from the largest multinationals to high-growth indies, from brands to suppliers—are recognized.  

It is our honor to share the extraordinary work of the 2025 BeautyMatter Awards winners!

Innovation

Best Breakthrough Beauty Brand: Recognizes innovation by a beauty brand stemming from the creation of a product/service, consumer engagement, marketing or design; can be a new brand initiative from an existing brand or a new-to-market brand launch: Vyrao"

Read the full article here.