"The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.

It was a cosmic kind of coincidence. Mia Khalifa, the former adult film actress and recent founder of swimwear and jewelry label Sheytan, had been burning an orris and frankincense incense so often that friends came to associate the smell with her home. That incense was called “Witchy Woo,” one of the first scents launched by Yasmin Sewell’s fragrance label Vyrao in 2021."

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