Space NK's World of Fragrance
In celebration of National Fragrance Week, Space NK hosted a special pop-up in its gorgeous Covent Garden event space, The Stables, located at 40 Earlham Street. And we were thrilled to be a part of it.
World of Fragrance was open from Friday (March 22nd) until Sunday (March 24th), and featured seven transportative spaces, each created by a visionary fragrance brand.
Our brand space was a scent filled rainforest, with diffusers to scent the greenery. We were also giving away co-branded cards with seeds engrained into them to be planted into the ground to encourage consumers to sprout their own green growth.
Saturday saw us hosting a special event—an immersive exploration of the science of scent and its healing benefits, hosted by our founder Yasmin Sewell and master perfumer Meabh McCurtin, attendees delved into the profound healing benefits of fragrance.