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SUN RÆ: Dialing 1-800 Happiness

SUN RÆ: Dialing 1-800 Happiness

What comes to mind when you think of euphoria? Of joy? It’s a warmth, a lighting spark from deep within. It could be dancing, wide smiles, rosy cheeks, the sun. We think there’s nothing like the sun’s rays on your skin to induce all of the above, so we bottled it. 

Introducing our seventh fragrance, Sun Ræ, for amplifying joy, happiness and self-confidence, as proven by science. The scent comes as part of our collaboration with IFF’s Science of Wellness program - demonstrating the measured effects of scent on emotional wellbeing - and perfumer Meabh Mc Curtin, creator of Vyrao’s The Sixth

It’s the world’s first fragrance to use one of Ayurveda’s most revered medicinal herbs, turmeric, known for its uplifting, antioxidant and anti-inflammatory properties. Sun Ræ features vetiver, ginger and turmeric, all of which are roots, connected to the earth yet with bright, citrus notes, for a grounded rush of euphoria. Together they raise and actualize Sun Ræ’s affirmation; lift, shift, boom! The uplifting citrus explosion eventually wears down to a sensual amber infused scent, gracing the skin with notes suggestive of an endless Italian summer. 

The sun is imbued with healing life force, confidence and joy, landing like a soft kiss on your neck, and that’s what we think Sun Ræ feels like. 

Sustainably sourced from local producers, our commitment to purity begins on organic farms in India, Haiti and Madagascar. These powerful ingredients have been used for healing and uplifting for centuries, alchemised here into a modern scent worthy of its origins. And its impact now proven by science. At Vyrao we lead with emotion, and our seventh scent was created with the intention of bringing a ray of joy into the world. 

Named after our brand ambassador and meta-healer, Ræ, Sun Ræ is a zingy, transcendent elixir for happiness. Launching on the cusp of summer, it’s our ode to the sun and to you. Ignite your brightest joy. 

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