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The Incense Revival Taps Into Our Collective Craving for Comfort

The Incense Revival Taps Into Our Collective Craving for Comfort

Yasmin Sewell, founder of Vyrao, highlights the instant vibe shift an incense stick can conjure. “What is wonderful about incense is, the minute you burn it, it alters the energy of your space. The smell has instant impact, where a candle might take some time to get going." She calls it "the ultimate at home mood amplifier.”

“Our incense in particular is resonating with people because it doesn't smell so much like traditional incense,” says Sewell. “We use the same precious oils as we do in our fragrances, so they have a very fragrant and more complex scent.”

Emitting lower levels of smoke than most incense sticks, Sewell’s brightly coloured offering goes big on the fine-fragrance notes, delivering a clean, modern aroma. Verdant is a bright, spring-ready blend of flowers and juniper, designed to sort out your chakras while refreshing your living room.

Read the full article here.

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