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Violet Grey Brings California Cool To The Upper East Side

By Kiana Murden, Vogue.com

Violet Grey Brings California Cool To The Upper East Side

A Fragrance Station

"When I was first getting into fragrance, I looked to Violet Grey for those obscure, IYKYK scents. Vyrao, the perfume brand founded by Yasmin Sewell, launched in 2021 at the retailer, where it remains home to some of its bestsellers—like Georgette, a spicy take on rose."

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