Yasmin Sewell’s fragrance brand, Vyrao, has opened a pop-up at Harvey Nichols Knightsbridge, marking the fragrance house’s latest collaboration with design studio AMO and bringing its focus on scent, emotion and wellbeing into the Harvey Nichols physical setting.

Set at the corner of Knightsbridge and Sloane Street, the installation channels Vyrao’s belief that energy influences experience. Founded by creative director and energy practitioner Yasmin Sewell, the brand approaches fragrance as a sensory tool rather than a finishing touch, utilising plant-based ingredients selected for both their aroma and the perceived emotional effects.

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