On September 16th, we were thrilled to be invited to scent the ROKSANDAS/S24 show, which took place at the Barbican Centre during London Fashion Week. Set in the concrete haven of the Barbican’s brutalist sculpture court, the suitably sculptural collection was inspired by Roksanda's love for architecture and shelter. Vyrao's Witchy Woo fragrance and Witchy incense, for courage and creativity, cast the perfect spell for the presentation of garments brimming with bold imagination.
Roksanda said of the collaboration;
“When Yasmin launched Vyrao two years ago, I was one of the first to try the scents and I instantly fell for Witchy Woo. This scent is magical, empowering and evokes creativity – qualities that are integral to my vision and my brand. I truly appreciate what Vyrao and Yasmin stand for, and to partner with them for this show was just so meaningful and personal"
Scents make moments
Scenting a special occasion with a beautiful energising fragrance has many benefits, from setting the mood, to elevating the vibes, to helping encapsulate a memory: it’s a well-known fact that olfactory stimuli spark greater levels of brain activity when it comes to generating memory and emotions than those that affect our other senses. That’s why we’re big believers in using scent to create a moment, and we’ve been delighted to see our customers using our products to do the same – we recently had the pleasure of scenting a client’s wedding.