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Vyrao's Genderless Perfume Hits The Mainstream

Vyrao's Genderless Perfume Hits The Mainstream

"Another innovation that we're seeing coming through in this space are fragrances that transcend traditional perfumery to extend into the wellness and self-care spaces - our newest brand Vyrao (launching in MECCA in May), founded by London-based Australian creative Yasmin Sewell, is an example. Sewell has created a completely androgynous fragrance collection based on the idea that scent can shift our energy and create positive emotions, making people feel better on a deeper level and enhancing our overall wellbeing."

Read the full story here.

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