Women Who Win
"The founder of Vyrao shares why instinct has always been integral to her business – and the reason authentic alignment is non-negotiable.
After years of shaping the fashion industry as a buyer at Browns and Liberty, Yasmin Sewell felt a deeper calling – one that refused to be ignored. What began as a quiet pull toward energy healing and emotional wellbeing became Vyrao: a leading fragrance brand that blends beauty with vibrational intent. Here, Sewell tells Sunil Makan about the power of intuition, utilising energy to lead and why true success starts from within.
Risking everything to launch Vyrao was terrifying, but necessary. It was the bravest move I’ve ever made. Stepping into a territory that some might call ‘esoteric’ or ‘woo-woo’, and leaning into it completely – even naming our best-selling scent Witchy Woo. It wasn’t just a business move: it was a spiritual leap – one that taught me the power of trusting your vision, even in the face of doubt or uncertainty."
Read the full article here.
