"What does sex smell like? For Mia Khalifa, it’s “heat, sweat, a bit of dried saliva, and your partner’s perfume molten onto your skin.” It’s also the new fragrances for which she stars in a campaign alongside make-up artist Isamaya Ffrench.

Leaning into its sensual side, wellness-fragrance brand Vyrao has released two sex-based scents, Ludeaux and Ludatrix, out today (September 1). The two scents – which are the ninth and tenth fragrances in the brand’s collection – are both gender-neutral and formulated with “neuroscience-backed natural ingredients” to spark arousal, elevate desire and enhance self-esteem. “Ludeaux is like part one of the erotic process, the scent of flirtation and seduction,” founder Yasmin Sewell tells Dazed. “Ludatrix is part two, what happens after you’ve pulled.” 

The notes themselves feel like they’ve been assembled from the contents of a messy nightstand: lipstick, latex and musk, alongside softer notes like milky peach skin and rose. While creating the scents, Sewell was simultaneously having some custom latex made by the iconic designer Atsuko Kudo on Holloway Road. “Spending time in her store, trying on the pieces, and of course, taking in the smell of the fabric, it all came together there,” she says. “Weirdly, when I called Meabh McCurtain, our nose at IFF, to ask if we could incorporate a latex note into the scent, she was already thinking about how to work with it for the first time.” The result is what she calls a “kinky rubberiness” that sits alongside the elegance and playfulness of the perfumes."

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